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title:

Graphic Design Before Graphic Designers

author and designer: David Jury (cover: Niki Medlik)
publisher: Thames and Hudson, London
date: 2012, reprinted 2013

This book traces attempts by the jobbing printer to gain recognition for his adaptation of tradition and craftsmanship to serve the needs of a growing and increasing competitive industrial sector. Here, some 300 years before the ​‘invention’ of the 20th century graphic designer, the printer was establishing the visual language of graphic design.

Graphic Designers Before Graphic Designers featured

This book traces attempts by the jobbing printer to gain recognition for his adaptation of tradition and craftsmanship to serve the needs of a growing and increasing competitive industrial sector. Here, some 300 years before the ‘invention’ of the 20th century graphic designer, the printer was establishing the visual language of graphic design.

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